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~subject:"Social web"
~type:"article"
~type_genre:"Conference paper"
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Search: subject_exact:"Werbewirkung"
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Social web
Advertising effects
32
Werbewirkung
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Consumer behaviour
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14
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Awan, Asif
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Bernritter, Stefan F.
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Gómez-Suárez, Mónica
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Khalid, Ifra
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Loermans, Annemijn C.
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Sattar, Ayesha
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Smit, Edith G.
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
International journal of advertising : the quarterly review of marketing communications
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
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1
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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