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Social web
Consumer behaviour
8
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Brand
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prosocial behavior
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status signaling
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Park, Kiwan
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Kim, Hakkyun
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Kim, Yaeri
1
Lee, Kyoungmi
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Lee, Youseok
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Park, Yookyung
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International journal of advertising : the quarterly review of marketing communications
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
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ECONIS (ZBW)
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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
2
Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun
;
Lee, Kyoungmi
;
Park, Kiwan
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
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