Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Yaeri Kim, Yookyung Park, Youseok Lee and Kiwan Park
| Year of publication: |
January 2018
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| Authors: | Kim, Yaeri ; Park, Yookyung ; Lee, Youseok ; Park, Kiwan |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 1, p. 86-104
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| Subject: | eWOM usefulness | eWOM adoption | social identity theory | identity threat | identification | social network services (SNSs) | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Persönlichkeitspsychologie | Personality psychology | Digitale Medien | Digital media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1386410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859219