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~subject:"Social web"
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International journal of electronic commerce : IJEC
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1
Optimizing customer engagement content strategy in retail and
e-tail
: available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
2
Enhancing virtual presence in
e-tail
: dynamics of cue multiplicity
Lee, Eun Jung
;
Park, Jihye
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 117-146
Persistent link: https://www.econbiz.de/10010391418
Saved in:
3
The paradoxes of word of mouth in electronic commerce
Lin, Zhijie
;
Heng, Cheng Suang
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
Saved in:
4
Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
;
Cuthbertson, Richard
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
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