The paradoxes of word of mouth in electronic commerce
Zhijie Lin and Cheng-Suang Heng
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Zhijie ; Heng, Cheng Suang |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 32.2015, 4, p. 246-284
|
| Subject: | econometric analysis | electronic commerce | e-tail | eWoM | product network | product review | word of mouth | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Internet | Konsumentenverhalten | Consumer behaviour | Unternehmensnetzwerk | Business network | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2015.1138572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491578