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~subject:"Social web"
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Search: subject:"endorser"
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Social web
Advertising effects
44
Werbewirkung
44
Celebrity endorsement
38
Celebrity-Werbung
38
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
28
Markenimage
28
Brand management
27
Markenführung
26
Advertising
16
Brand
16
Markenartikel
16
Credibility
15
Glaubwürdigkeit
15
Werbung
14
Internet marketing
13
Online-Marketing
13
Social Web
13
Celebrity endorser
10
Athletes
9
Sportler
9
Endorser
8
endorser
8
advertising
7
celebrity endorser
7
purchase intention
7
celebrity endorsement
6
Endorser credibility
5
Beziehungsmarketing
4
Direct-to-consumer advertising
4
Relationship marketing
4
Source credibility
4
Tourism marketing
4
Tourismusmarketing
4
attractiveness
4
endorser credibility
4
China
3
Corporate reputation
3
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12
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13
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English
13
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Bartsch, Fabian
1
Chen, Huan
1
Chen, Kuan-Ju
1
Choi, Yung Kyun
1
Dong, Yani
1
Fath, Benjamin P.
1
Fiedler, Antje
1
Fink, Matthias
1
Floh, Arne
1
Gartner, Johannes
1
Gräve, Jan-Frederik
1
Hapsari, Raditha
1
Harms, Rainer
1
Hofmann, Verena
1
Hua, Hai-Yan
1
Janssen, Loes
1
Kim, Kyung Hoon
1
Kim, Mikyoung
1
Koller, Monika
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Li, Jo Yun
1
Li, Wei
1
Li, Yan
1
Li, Zixuan
1
Lin, Jhih-Syuan
1
Moon, Hakil
1
Nugroho, Santi Duwi Putri
1
Rahayu, Mintarti
1
Santiago, Joanna Krywalski
1
Sauer, Nicola E.
1
Schoner-Schatz, Lisa
1
Schouten, Alexander P.
1
Shan, Yan
1
Tiago, Flávio Borges
1
Tiago, Maria Teresa Borges
1
Tian, Shiyun
1
Verspaget, Maegan
1
Wang, Shuman
1
Whittaker, David H.
1
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International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
3
International journal of internet marketing and advertising : IJIMA
1
Journal of destination marketing & management
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
13
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1
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Dong, Yani
;
Li, Yan
;
Hua, Hai-Yan
;
Li, Wei
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
How
endorser
-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
6
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
7
Social media advertising endorsement : the role of
endorser
type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
8
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
9
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
10
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
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