#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Year of publication: |
2022
|
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Authors: | Gräve, Jan-Frederik ; Bartsch, Fabian |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 4, p. 591-622
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Subject: | celebrity endorsements | endorser effectiveness | influencer marketing | manipulative intentions | Social media influencer | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Social Web | Social web |
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