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Social web
Consumer behaviour
69
Konsumentenverhalten
68
Need for uniqueness
56
need for uniqueness
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
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16
Luxusgüter
15
Beziehungsmarketing
11
Brand
11
Relationship marketing
11
Personality psychology
10
Persönlichkeitspsychologie
10
Markenartikel
9
Viral marketing
9
Virales Marketing
9
Social Web
8
Status consumption
8
Online retailing
7
Online-Handel
7
China
6
Jugendliche
6
Youth
6
Consumer need for uniqueness
5
Emotion
5
Fashion
5
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5
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5
Online-Marketing
5
Self-congruity
5
Social network
5
Customer satisfaction
4
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Kundenzufriedenheit
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Aydın, Gökhan
1
Buil, Isabel
1
Cavanaugh, Lisa A.
1
D'Angelo, Jennifer K.
1
De Chernatony, Leslie
1
Diehl, Kristin
1
Efendioğlu, İbrahim Halil
1
Gai, Lili
1
Gentina, Elodie
1
Gentina, Élodie
1
Jiang, Tao
1
Kratzer, Jan
1
Raedts, Mariet
1
Roozen, Irene T. M.
1
Rose, Gregory
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Schwolle, Muriel
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Industry and innovation
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
8
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1
The rise of the non-fungible token (NFT) market in Turkey : the effect of social media interaction and the
need
for
uniqueness
on NFT purchase intention
Efendioğlu, İbrahim Halil
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014364881
Saved in:
2
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
3
An integrative model of the influence of self-esteem on adolescents' consumer innovativeness : the mediating role of social network position and
need
for
uniqueness
Gentina, Élodie
;
Kratzer, Jan
- In:
Industry and innovation
27
(
2020
)
10
,
pp. 1110-1132
Persistent link: https://www.econbiz.de/10012414847
Saved in:
4
"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of business ethics : JBE
162
(
2020
)
3
,
pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
Saved in:
5
Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly
;
Gai, Lili
;
Youssef, Eyad
;
Jiang, Tao
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 335-355
Persistent link: https://www.econbiz.de/10012201055
Saved in:
6
Do personality traits and shopping motivations affect social commerce adoption intentions? : evidence from an emerging market
Aydın, Gökhan
- In:
Journal of internet commerce
18
(
2019
)
4
,
pp. 428-467
Persistent link: https://www.econbiz.de/10012179604
Saved in:
7
Lead by example? : custom-made examples created by close others lead consumers to make dissimilar choices
D'Angelo, Jennifer K.
;
Diehl, Kristin
;
Cavanaugh, Lisa A.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 750-773
Persistent link: https://www.econbiz.de/10012120643
Saved in:
8
Ethics during adolescence : a social networks perspective
Gentina, Elodie
;
Rose, Gregory
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
138
(
2016
)
1
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011563467
Saved in:
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