Love consumption at the digital age : online consumer reviews and romantic gift giving
Year of publication: |
2019
|
---|---|
Authors: | Ye, Lilly ; Gai, Lili ; Youssef, Eyad ; Jiang, Tao |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 5, p. 335-355
|
Subject: | Chinese Consumers | Need for Uniqueness | Online Consumer Reviews | product involvement | Romantic Gift Giving | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | China | Online-Handel | Online retailing | Social Web | Social web |
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