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~subject:"Solution business"
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Solution business
B-to-B-Marketing
6
Business-to-business marketing
6
Case study
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Selling
4
Verkauf
4
Bundling strategy
3
Business model
3
Leistungsbündel
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Lieferantenmanagement
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Servitization
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Supplier relationship management
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Advanced services
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B2B
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Beziehungsmarketing
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Customer value
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Experiment
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Geschäftsmodell
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Kundenwert
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Organisatorischer Wandel
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Organizational change
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Relationship marketing
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Sales
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Salespeople
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Theorie
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Value-based selling
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Absatz
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Boundary decision
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Business development
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Business services
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Business-to-business
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Capital goods industry
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Content Management
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Content management
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Contract
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Customer journey
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Salonen, Anna
4
Jaakkola, Elina
1
Nenonen, Suvi
1
Rajala, Risto
1
Storbacka, Kaj
1
Virtanen, Ari
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Wangenheim, Florian von
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Windahl, Charlotta
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Zimmer, Marcus
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Industrial marketing management : the international journal for industrial and high-tech firms
4
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ECONIS (ZBW)
4
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1
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
2
Leveraging the benefits of modularity in the provision of integrated solutions : a strategic learning perspective
Salonen, Anna
;
Rajala, Risto
;
Virtanen, Ari
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 13-24
Persistent link: https://www.econbiz.de/10011822082
Saved in:
3
Firm boundary decisions in solution business : examining internal vs. external resource integration
Salonen, Anna
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 171-183
Persistent link: https://www.econbiz.de/10011422825
Saved in:
4
Solution business models : transformation along four continua
Storbacka, Kaj
;
Windahl, Charlotta
;
Nenonen, Suvi
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 705-716
Persistent link: https://www.econbiz.de/10010211439
Saved in:
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