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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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