Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Joseph K. Goodman; Susan M. Broniarczyk; Jill G. Griffin; Leigh McAlister
| Year of publication: |
2013
|
|---|---|
| Authors: | Goodman, Joseph K. ; Broniarczyk, Susan M. ; Griffin, Jill G. ; McAlister, Leigh |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 2, p. 165-174
|
| Subject: | Kaufentscheidung | Purchase decision | Ladengeschäft | Retail outlet | Sortiment | Retail assortment | Einzelhandel | Retail trade | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766886