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~subject:"Sound symbolism"
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Sound symbolism
Brand management
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Australien
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Motoki, Kosuke
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Park, Jaewoo
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Pathak, Abhishek
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Spence, Charles
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Journal of business research : JBR
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Journal of destination marketing & management
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ECONIS (ZBW)
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Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
2
The connotative meanings of sound symbolism in brand names : a conceptual framework
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 365-373
Persistent link: https://www.econbiz.de/10013365723
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