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Soziale Norm
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European journal of marketing : EJM
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Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance
Amine, Abdelmajid
;
Gicquel, Yohan
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1809-1819
Persistent link: https://www.econbiz.de/10009539425
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