Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance
Year of publication: |
2011
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Authors: | Amine, Abdelmajid ; Gicquel, Yohan |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 11/12, p. 1809-1819
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Subject: | Konsum | Consumption | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Konsumentenboykott | Consumer boycott |
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