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~subject:"Soziale Norm"
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They ought to do it too : understanding effects of social information on
donation
behavior
and mood
Teunenbroek, Claire van
;
Bekkers, René
;
Beersma, Bianca
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 229-253
Persistent link: https://www.econbiz.de/10012545529
Saved in:
2
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and
donation
behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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