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~subject:"Soziales Netzwerk"
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Soziales Netzwerk
China
8
Social network
5
Brand management
4
Consumer behaviour
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4
Lieferantenmanagement
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Markenführung
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Markenimage
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Asien
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Beziehungsmarketing
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Guanxi
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Higher education institution
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London
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Social exchange theory
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Yen, Dorothy A.
5
Barnes, Bradley R.
2
Wang, Cheng Lu
2
Abosag, Ibrahim
1
Aktas, Emel
1
Bang, Nguyen
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Chung, Henry F. L.
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Geng, Ruoqi
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Huang, Yu-An
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Handbook of institutional approaches to international business
1
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ECONIS (ZBW)
5
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1
The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.
;
Yen, Dorothy A.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
Saved in:
2
The role of Guanxi in green supply chain management in Asia's emerging economies : a conceptual framework
Geng, Ruoqi
;
Mansouri, S. Afshin
;
Aktas, Emel
;
Yen, …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011730067
Saved in:
3
Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
Yen, Dorothy A.
;
Abosag, Ibrahim
;
Huang, Yu-An
;
Bang, Nguyen
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 103-114
Persistent link: https://www.econbiz.de/10011775991
Saved in:
4
Exploring Western and Chinese business relationship paradigms
Yen, Dorothy A.
;
Barnes, Bradley R.
- In:
Handbook of institutional approaches to international …
,
(pp. 515-532)
.
2012
Persistent link: https://www.econbiz.de/10009548227
Saved in:
5
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
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