The measurement of guanxi : introducing the GRX scale
Year of publication: |
2011
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Authors: | Yen, Dorothy A. ; Barnes, Bradley R. ; Wang, Cheng Lu |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 97-108
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Subject: | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network | Messung | Measurement | Taiwan |
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