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~subject:"Sponsoring"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Search: subject_exact:"Sports marketing"
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Sponsoring
Sports marketing
1,598
Sportmarketing
1,596
Professional sports
806
Profisport
806
Sport
686
Sports
682
Consumer behaviour
636
Konsumentenverhalten
636
Football
402
Fußball
402
Sport organization
394
Sportorganisation
394
Sport event
384
Sportveranstaltung
384
Sponsorship
345
Brand management
286
Markenführung
286
Brand image
224
Markenimage
224
Beziehungsmarketing
168
Relationship marketing
168
USA
147
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147
Advertising effects
126
Werbewirkung
126
Sport policy
123
Sportpolitik
123
Social Web
119
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119
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107
Sportökonomik
107
Arbeitsgruppe
102
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102
Ball game
101
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Sportler
98
Management
91
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Cornwell, T. Bettina
10
Nufer, Gerd
10
Jensen, Jonathan A.
9
Koronios, Konstantinos
9
Breuer, Christoph
8
Biscaia, Rui
7
Bühler, André W.
6
Grohs, Reinhard
6
Woisetschläger, David
6
Dimitropoulos, Panagiotis
5
Ko, Yong Jae
5
Rumpf, Christopher
5
Woratschek, Herbert
5
Bouchet, Adrien
4
Bühler, André
4
Carrillat, François A.
4
Cobbs, Joe
4
Dalakas, Vassilis
4
Koenigstorfer, Joerg
4
Ntasis, Lazaros
4
O'Reilly, Norm
4
Reisinger, Heribert
4
Santos, Manuel Alonso dos
4
Schönberner, Jan
4
Weeks, Clinton S.
4
Backhaus, Christof
3
Bee, Colleen
3
Boronczyk, Felix
3
Cobbs, Joe B.
3
Dees, Windy
3
Eddy, Terry
3
Gee, Sarah
3
Gröppel-Klein, Andrea
3
Itani, Maher N.
3
Kelly, Sarah J.
3
King, Jesse
3
Kwak, Dae Hee
3
Leng, Ho Keat
3
Martinent, Guillaume
3
Mazodier, Marc
3
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International journal of sports marketing & sponsorship
32
International journal of sport management and marketing : IJSMM
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
26
Sport management review
22
Journal of business research : JBR
20
European Sport management quarterly : ESMQ
18
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Sport, Business and Management : an international journal ; SBM
4
International journal of sport finance
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Strategies in sports marketing : technologies and emerging trends
3
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Journal for global business advancement : JGBA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business and Economic Research : BER
1
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ECONIS (ZBW)
345
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1
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345
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
5
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
8
A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina
;
Frank, Abby
;
Miller-Moudgil, Rachel
- In:
Journal of service management
35
(
2024
)
1
,
pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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