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~subject:"Sponsorship"
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Search: subject:"sport"
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Subject
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Sponsorship
Professional sports
6,676
Profisport
6,676
Sport
5,523
Sports
4,458
Fußball
3,462
Football
3,441
Sportveranstaltung
2,448
Sport event
2,399
Sportorganisation
1,796
Sport organization
1,784
USA
1,708
Sportmarketing
1,672
Sports marketing
1,660
United States
1,629
Sportökonomik
1,507
Sports economics
1,489
Computerspiel
1,467
Video game
1,466
Deutschland
1,441
Konsumentenverhalten
1,434
Consumer behaviour
1,433
Germany
1,258
Theorie
1,137
Theory
1,119
Ballsport
1,045
Ball game
1,041
Sportler
925
Sportpolitik
909
Athletes
906
Sport policy
881
Management
756
Welt
741
World
735
Sponsoring
664
Großveranstaltung
634
Big event
611
Wettbewerb
566
Competition
562
Großbritannien
545
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Online availability
All
Undetermined
213
Free
65
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All
Article
431
Book / Working Paper
212
Journal
2
Type of publication (narrower categories)
All
Article in journal
380
Aufsatz in Zeitschrift
380
Hochschulschrift
58
Graue Literatur
50
Non-commercial literature
50
Aufsatz im Buch
49
Book section
49
Thesis
40
Collection of articles of several authors
30
Sammelwerk
30
Arbeitspapier
25
Working Paper
25
Aufsatzsammlung
17
Case study
13
Fallstudie
13
Bibliografie enthalten
8
Bibliography included
8
Konferenzschrift
7
Conference proceedings
5
Handbook
3
Handbuch
3
Conference paper
2
Interview
2
Konferenzbeitrag
2
Lehrbuch
2
Mikroform
2
Textbook
2
Amtsdruckschrift
1
Bibliografie
1
Government document
1
Guidebook
1
Ratgeber
1
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Language
All
English
472
German
161
French
9
Undetermined
3
Italian
1
Polish
1
Author
All
Cornwell, T. Bettina
17
Jensen, Jonathan A.
14
Nufer, Gerd
13
Koronios, Konstantinos
10
Breuer, Christoph
9
Lacey, Russell
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Woisetschläger, David
9
Biscaia, Rui
8
Grohs, Reinhard
8
Hermanns, Arnold
8
Bühler, André W.
6
Dietl, Helmut
6
Mazodier, Marc
6
Rumpf, Christopher
6
Backhaus, Christof
5
Bouchet, Adrien
5
Breuer, Markus
5
Bruhn, Manfred
5
Dimitropoulos, Panagiotis
5
Dinkel, Michael
5
Koenigstorfer, Joerg
5
Ntasis, Lazaros
5
Plewa, Carolin
5
Séguin, Benoit
5
Takeda, Fumiko
5
Boronczyk, Felix
4
Carrillat, François A.
4
Cobbs, Joe
4
Dalakas, Vassilis
4
Dreisbach, Jan
4
Filis, George N.
4
Görlich, Daniel
4
Ko, Yong Jae
4
Lüking, Niels
4
Quester, Pascale
4
Reisinger, Heribert
4
Santos, Manuel Alonso dos
4
Schweizer, Nicolas
4
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Institution
All
Springer Fachmedien Wiesbaden
6
Athens Institute for Education and Research
2
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
Arbeitskreis Sportökonomie
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Europarat
1
Frankreich / Conseil Économique et Social
1
Friedrich-Schiller-Universität Jena
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
IGI Global
1
Institut der Deutschen Wirtschaft Köln
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Universität Leipzig
1
utzverlag
1
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Published in...
All
International journal of sports marketing & sponsorship
48
Journal of sport management : the official journal of the North American Society of Sport Management
35
International journal of sport management and marketing : IJSMM
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
European Sport management quarterly : ESMQ
21
Journal of business research : JBR
21
Sport management review
20
European journal of marketing : EJM
12
SpringerLink / Bücher
9
Journal of advertising research
8
International journal of sport finance
7
Springer eBook Collection
7
Research
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Sport, Business and Management : an international journal ; SBM
5
The journal of business & industrial marketing
5
Applied Marketing Science / Angewandte Marketingforschung
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Schriftenreihe Sportökonomie in Forschung und Praxis
4
Diskussionsarbeit
3
Edition Sportökonomie, Sportmanagement
3
Gabler Edition Wissenschaft
3
International journal of enterprise network management
3
KCS-Schriftenreihe
3
Marketing intelligence & planning
3
Psychology & marketing
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
The journal of brand management : an international journal
3
Working papers / Institute for Strategy and Business Economics, University of Zurich
3
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Avis et rapports du Conseil Économique et Social
2
DUV / Wirtschaftswissenschaft
2
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Source
All
ECONIS (ZBW)
642
RePEc
3
Showing
1
-
10
of
645
Sort
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date (newest first)
date (oldest first)
1
The paradox of challenging and reinforcing stereotypes in women's
sport
sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
A systematic literature review of charity
sport
event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
3
Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Ohm, Cornelia
-
2023
Persistent link: https://www.econbiz.de/10014483057
Saved in:
4
Sport
event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
5
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
6
The creation of shared value in the major
sport
event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
7
Effectiveness of sponsorship type,
sport
team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
8
Does the game matter? : analyzing sponsorship effectiveness and message personalization in
sport
live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
9
Sponsorship-linked marketing :
sport
consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
10
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
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