Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Cornelia Ohm, M.A.
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Ohm, Cornelia |
| Publisher: |
München : Munich Business School |
| Subject: | Sport | Sports | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Profisport | Professional sports | Fußball | Football | Management | Sportpolitik | Sport policy | Erfolgsfaktor | Success factor |
| Extent: | 1 Online-Ressource (circa 121 Seiten) Illustrationen |
|---|---|
| Series: | Munich Business School working paper. - München : Munich Business School GmbH, ISSN 2367-3869, ZDB-ID 2896111-0. - Vol. 2023, 01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Thesis: | Master Thesis, Munich Business School, 2023 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014483057