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Annamalai, Balamurugan
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Chandrasekaran, Shabana
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Shabbirhusain RV
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Varshney, Sanjeev
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International journal of sport management and marketing : IJSMM
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
2
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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