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Sport Value Framework
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Was bringen Sponsoren außer Geld? : Sportsponsoring als Engagement Plattform
Woratschek, Herbert
;
Buser, Markus
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011959739
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