Was bringen Sponsoren außer Geld? : Sportsponsoring als Engagement Plattform
Year of publication: |
Juni 2018
|
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Authors: | Woratschek, Herbert ; Buser, Markus |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 64.2018, 2, p. 31-42
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Subject: | Sponsoring-Engagement | Sportsponsoring | Ressourcenintegration | Sport Value Framework | Customer Engagement |
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