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~subject:"Sport event"
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Lorgnier, Nicolas G. A.
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European Sport management quarterly : ESMQ
1
Service business
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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2
Examining the influence of brand-based value congruity : do the values of the International Olympic Committee really matter?
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
Service business
14
(
2020
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10012172761
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