Examining the influence of brand-based value congruity : do the values of the International Olympic Committee really matter?
Nicolas G.A. Lorgnier, Nicolas Chanavat, Che-Jen Su & Shawn M. O'Rourke
| Year of publication: |
2020
|
|---|---|
| Authors: | Lorgnier, Nicolas G. A. ; Chanavat, Nicolas ; Su, Che-Jen ; O'Rourke, Shawn M. |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 14.2020, 1, p. 73-99
|
| Subject: | Value congruity | Corporate social responsibility | Value transference | International Olympic Committee | Consumer–brand relationship | Corporate Social Responsibility | Sportveranstaltung | Sport event | Bewertung | Evaluation | Soziale Werte | Social values | Welt | World | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-019-00409-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172761