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~subject:"Sportmarketing"
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Sportmarketing
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
4
Werbewirkung
4
Brand image
3
Dienstleistungsqualität
3
Internet marketing
3
Markenimage
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Mobile communications
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Mobilkommunikation
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Online-Marketing
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Service quality
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Advertising
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Advertising planning
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Beziehungsmarketing
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Brand management
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Markenführung
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Measurement
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Messung
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Sponsoring
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Sponsorship
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Sports marketing
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Werbeplanung
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Werbung
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ANFIS
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Advertising industry
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Body portrayal
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Brand
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Brand association
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Brand extension
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Bundling strategy
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Confidence
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Consumer-based brand equity
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Corporate reputation
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Correspondence analysis
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Customer satisfaction
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Byon, Kevin K.
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Choi, Jun Woo
1
Heo, Jun
1
Heo, Yoon
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Kim, Doyeop
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Koo, Gi-Yong
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Pedersen, Zack P.
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Walker, Matthew
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Williams, Antonio S.
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International journal of sports marketing & sponsorship
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
2
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
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