Sport league website : an effective marketing communication tool for corporate sponsors
Year of publication: |
2017
|
---|---|
Authors: | Kim, Doyeop ; Walker, Matthew ; Heo, Jun ; Koo, Gi-Yong |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 3, p. 314-327
|
Subject: | Sports marketing | Sponsorship | High-profile sport league website sponsorships | Website interactivity | Website fit | Website | Sponsoring | Sportmarketing | Profisport | Professional sports | Online-Marketing | Internet marketing | Sportorganisation | Sport organization | Sportökonomik | Sports economics | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Fußball | Football |
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