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~subject:"Sportorganisation"
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Search: person:"Apostolopoulou, Artemisia"
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Sportorganisation
Licence
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Lizenz
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Consumer behaviour
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Konsumentenverhalten
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Sport event
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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2004
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Brand image
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Designation of origin
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Destination management
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Destinationsmanagement
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Football
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Fußball
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Greece
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Griechenland
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Herkunftsbezeichnung
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Holiday behaviour
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Markenimage
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Professional sports
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Profisport
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Sport organization
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Städtetourismus
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Tourism marketing
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Tourismus
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Tourismusmarketing
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USA
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United States
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Urban tourism
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Urlaubsverhalten
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Virales Marketing
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destination image
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Athen
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Apostolopoulou, Artemisia
2
Papadimitriou, Dimitra
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Clark, John S.
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Synowka, David
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International journal of sport management and marketing : IJSMM
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
2
Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009707198
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