Examining the meanings and consumption of sport licensed products through team identification
Year of publication: |
November 2018
|
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Authors: | Apostolopoulou, Artemisia ; Papadimitriou, Dimitra |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 6, p. 536-548
|
Subject: | Sport licensed items | Team identification | Product meanings | Moderating effect | Word-of-mouth communications | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Lizenz | Licence | Sportorganisation | Sport organization | Profisport | Professional sports | Virales Marketing | Viral marketing | Fußball | Football | Arbeitsgruppe | Team |
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