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~subject:"Sportorganisation"
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Sportorganisation
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
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Markenführung
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Sportmarketing
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Sports marketing
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Athletes
4
Sportler
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Brand image
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Professional sports
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Profisport
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Relationship marketing
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Sport
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Sport organization
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Sports
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athlete branding
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branding
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social media
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AIDA model
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Ball game
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Ballsport
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Kunkel, Thilo
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Su, Yiran
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Baker, Bradley J.
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Biscaia, Rui
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Bredikhina, Nataliya
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Doyle, Jason P.
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Na, Sangwon
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European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
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2
Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
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