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~subject:"Sports"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand management ; Vol. 4
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Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
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