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Sports
Professional sports
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Profisport
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USA
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United States
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Ball game
4
Ballsport
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand extension
2
Brand image
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Brand management
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Markenführung
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Markenimage
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Markentransfer
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Sport
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Sportmarketing
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Sports marketing
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Computerspiel
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Consumer motivation
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Customer retention
1
Data collection
1
Datenerhebung
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Football
1
Fußball
1
Japan
1
Kaufmotiv
1
Kundenbindung
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Lisbon
1
Lissabon
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Portugal
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Sponsoring
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Sponsorship
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Sport management
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Sportmanagement
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Taiwan
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Video game
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Ross, Stephen D.
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Braunstein, Jessica R.
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Kim, Yongjae
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Walsh, Patrick
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
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Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
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2
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
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