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Sports
Consumer behaviour
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Sport
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Rat für Gegenseitige Wirtschaftshilfe
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1996-2001
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Park, Seong Hee
3
Kim, Yu Kyoum
2
Mahony, Daniel F.
2
Greenwell, T. Christopher
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Kim, Young Do
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Mahony, Daniel
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
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ECONIS (ZBW)
3
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1
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee
;
Mahony, Daniel F.
;
Kim, Yu Kyoum
;
Kim, …
- In:
Sport management review
18
(
2015
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Saved in:
2
The role of sport fan curiosity : a new conceptual approach to the understanding of sport fan behavior
Park, Seong Hee
;
Mahony, Daniel
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
25
(
2011
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10008933641
Saved in:
3
The measurement of sport fan exploratory curiosity
Park, Seong Hee
;
Mahony, Daniel F.
;
Greenwell, T. …
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 434-455
Persistent link: https://www.econbiz.de/10008656372
Saved in:
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