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~subject:"Sports marketing"
~subject:"Tourism"
~subject:"Tourismus"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Experience marketing"
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Sports marketing
Tourism
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Event marketing
507
Event-Marketing
507
Consumer behaviour
205
Konsumentenverhalten
205
Sport event
134
Sportveranstaltung
134
Big event
117
Großveranstaltung
117
Customer satisfaction
82
Kundenzufriedenheit
82
Holiday behaviour
81
Urlaubsverhalten
81
Beziehungsmarketing
80
Relationship marketing
80
Tourism marketing
68
Tourismusmarketing
68
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63
Tourismuswirtschaft
63
Brand management
62
Markenführung
62
Event
53
Brand image
52
Markenimage
52
Veranstaltung
51
Sports
45
Sport
44
USA
42
United States
42
Dienstleistungsqualität
41
Service quality
41
Destination management
39
Destinationsmanagement
39
Emotion
36
Sportmarketing
33
Sponsoring
32
Sponsorship
32
Experiential marketing
31
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Aufsatz in Zeitschrift
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123
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17
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Fairley, Sheranne
6
Carlson, Jamie
3
Kim, Jong-hyeong
3
Page, Stephen J.
3
Taheri, Babak
3
Aitken, Rob
2
Björk, Peter
2
Cornwell, T. Bettina
2
King, Brian
2
Knobloch, Uli
2
Loureiro, Sandra Maria Correia
2
Lovegrove, Hannah
2
Muskat, Birgit
2
Newland, Brianna L.
2
O'Brien, Danny
2
Prayag, Girish
2
Prebensen, Nina K.
2
Ritchie, J. R. Brent
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
Schnitzer, Martin
2
Sobral, Vitor
2
Thwaites, Des
2
Wong, IpKin Anthony
2
Afifi, Galal M. H.
1
Ahn, Sungsook
1
Aicher, Thomas J.
1
Aiyeku, Joseph F.
1
Alcalde-Giraudo, Alberto
1
Alexandris, Kostas
1
Almeida, António Manuel Martins de
1
Amiot, Thomas
1
An, Bang
1
Anastasiadou, Constantia
1
Andrei, Mădălina
1
Angelini, Antonella
1
Banister, Emma
1
Barajas, Angel
1
Bazzanella, Filippo
1
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Tourism management : research, policies, practice
13
Journal of travel and tourism marketing
9
Tourism management perspectives : TMP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of contemporary hospitality management
5
International journal of event and festival management
5
Sport management review
5
Journal of destination marketing & management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
European Sport management quarterly : ESMQ
3
International journal of sport management and marketing : IJSMM
3
Journal of business research : JBR
3
Journal of vacation marketing
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Argumenta oeconomica
1
Consumer behavior review : CBR
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing communications
1
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ECONIS (ZBW)
123
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
3
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
4
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
8
Encountering Irish traditional music through virtual space : the experience of FleadhFest 2021
Pessina, Leandro
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10014535281
Saved in:
9
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
10
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
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