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~subject:"Sports marketing"
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Sports marketing
Sport
4
Sport event
4
Sports
4
Sportveranstaltung
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Consumer behaviour
3
Konsumentenverhalten
3
Big event
2
Designation of origin
2
Großveranstaltung
2
Herkunftsbezeichnung
2
Lebensqualität
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Professional sports
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Profisport
2
Quality of life
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Satisfaction
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Sportmarketing
2
Tourism destination
2
Tourismusregion
2
Winter Olympics
2
Zufriedenheit
2
attendance
2
Advertising effects
1
Analphabetismus
1
Brand image
1
Caribbean
1
Caribbean countries
1
China
1
Computerspiel
1
Destination management
1
Destinationsmanagement
1
Eudaimonic need
1
Football
1
Fußball
1
Happiness
1
Hedonic need
1
Hedonic price index
1
Hedonischer Preisindex
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Holiday behaviour
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IAAF Championship
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Kim, Jeeyoon
2
Cho, Sungho
1
Kang, Joon Ho
1
Kim, Yongjae
1
Kim, Yu Kyoum
1
Yim, Kitae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
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The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
2
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
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