The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Yongjae Kim, Jeeyoon Kim, Sungho Cho, and Kitae Yim
| Year of publication: |
2019
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|---|---|
| Authors: | Kim, Yongjae ; Kim, Jeeyoon ; Cho, Sungho ; Yim, Kitae |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 28.2019, 3, p. 148-164
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| Subject: | destination image | Winter Olympics | IAAF Championship | sport event involvement | attitude | visit intention | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Sport | Sports | Spanien | Spain | Sportmarketing | Sports marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.283.092019.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153347