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~subject:"Sports marketing"
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Sports marketing
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Sportmarketing
6
Athletes
4
Sportler
4
Social Web
3
Social web
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Beziehungsmarketing
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Brand image
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Internet marketing
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Markenimage
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Professional sports
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Profisport
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Relationship marketing
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Sport
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Sport organization
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Sportorganisation
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Sports
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athlete branding
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branding
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social media
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AIDA model
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Analytics
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Arbeitsgruppe
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Athlete branding
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Ball game
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Ballsport
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Bias
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Bibliometrics
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Su, Yiran
6
Kunkel, Thilo
4
Biscaia, Rui
3
Doyle, Jason P.
3
Baker, Bradley J.
2
Baker, Thomas A., III.
1
Bredikhina, Nataliya
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Du, James
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Guo, Xuan
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Inoue, Yuhei
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Na, Sangwon
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Wegner, Christine
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European Sport management quarterly : ESMQ
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
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ECONIS (ZBW)
6
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1
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
3
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
6
Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
Saved in:
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