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~subject:"Sports marketing"
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Benchmarking : an international journal
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subject:"athletik"
(870 results)
1
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
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2
Effects of
athletic
performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
4
Emotional intelligence, servant leadership, and development goal orientation in
athletic
directors
Lee, Ye Hoon
- In:
Sport management review
22
(
2019
)
3
,
pp. 395-406
Persistent link: https://www.econbiz.de/10012099380
Saved in:
5
How incentives affect web-based survey response rates of
athletic
program donors
Alvarado, Glenda
;
Callison, Coy
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009791533
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