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~subject:"Strategic management"
~subject:"Strategisches Management"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Geschäftsbericht"
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Search: subject_exact:"Körperpflegemittelindustrie"
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Strategic management
Strategisches Management
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42
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Barraquier, Anne
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Gino, Francesca
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Tournois, Laurent
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British journal of management : BJM
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ECONIS (ZBW)
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Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
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2
Fighting a government threat
Gino, Francesca
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 123-125
Persistent link: https://www.econbiz.de/10009724061
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3
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
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