Mass market leadership and shampoo wars : the L'Oréal strategy
Laurent Tournois
| Year of publication: |
2013
|
|---|---|
| Authors: | Tournois, Laurent |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 34.2013, 1, p. 4-14
|
| Subject: | Oréal | Kosmetikindustrie | Cosmetics industry | Marktführer | Market leader | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718489