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~subject:"Strategische Allianz"
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Strategische Allianz
Marketing cooperation
327
Marketingkooperation
327
Brand management
102
Markenführung
102
Deutschland
91
Germany
88
Theorie
77
Theory
77
Consumer behaviour
59
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59
Co-branding
44
co-branding
41
Brand image
39
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39
Unternehmenskooperation
39
Fußball
33
Markenartikel
33
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32
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32
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31
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29
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29
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26
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Lieferantenmanagement
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Supplier relationship management
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Sports economics
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Sportökonomik
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Landwirtschaft
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8
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Garella, Paolo G.
5
Peitz, Martin
5
Huber, Frank
2
Norman, Andrew T.
2
Vogel, Johannes
2
Baade, Annika
1
Baek, Tae Hyun
1
Bang, Hye Jin
1
Birdwhistell, Mark
1
Britt, Jason
1
Büttgen, Marion
1
Calderón, Aurora
1
Charry, Karine
1
Chen, Chien-Wei
1
Chen, Yen Chun
1
Choi, Dongwon
1
Choi, Tsan-Ming
1
Chow, Pui-Sze
1
Claypool, Joe O.
1
Cordeiro, Rafaela Almeida
1
Dahlstrom, Robert
1
Decker, Carolin
1
Demoulin, Nathalie T. M.
1
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1
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1
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Mocciaro Li Destri, Arabella
1
Mohan, Mayoor
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1
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
The journal of business & industrial marketing
2
Working paper / International University in Germany, School of Business Administration
2
Berichte aus der Betriebswirtschaft
1
Dienstleistungsnetzwerke
1
Essays on interfirm and intrafirm brand combinations
1
European journal of marketing
1
Forum Produkt- und Produktionsmanagement
1
Hamburger Schriften zur Marketingforschung
1
Health marketing quarterly
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of business-to-business marketing
1
Journal of economics & management
1
Journal of marketing management : MM
1
Journal of the European Economic Association
1
MUK Premium
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing intelligence & planning
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Services marketing quarterly
1
Springer Gabler Research
1
Springer Gabler Research / Forum Produkt- und Produktionsmanagement
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1
The journal of brand management : an international journal
1
The service industries journal
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University of Milano Dipartimento di Scienze Economiche, Aziendali e Statistiche Working Paper
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ECONIS (ZBW)
32
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1
Better together? : how evolution of
co-branding
alliance affects performance
Nygaard, Arne
;
Dahlstrom, Robert
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1899-1910
Persistent link: https://www.econbiz.de/10014333362
Saved in:
2
Co-branding
research : where we are and where we could go from here
Pinello, Cinzia
;
Picone, Pasquale Massimo
;
Mocciaro Li …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 584-621
Persistent link: https://www.econbiz.de/10013173441
Saved in:
3
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
4
Consumer evaluations of service
co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
5
Brand alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
Saved in:
6
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
7
Hospital affiliations,
co-branding
, and consumer impact
Gombeski, William R.
;
Claypool, Joe O.
;
Karpf, Michael
; …
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
Saved in:
8
International expansion of brands by realization of
co-branding
strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
9
Brand loyalties in designer luxury and fast fashion
co-branding
alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
10
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
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