Consumer evaluations of service co-branding
Chien-Wei Chen and Nai-Hwa Lien
| Year of publication: |
September-October 2018
|
|---|---|
| Authors: | Chen, Chien-Wei ; Lien, Nai-Hwa |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 13/14, p. 995-1016
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| Subject: | Service brand alliance | co-branding structure | category fit | sales promotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Strategische Allianz | Strategic alliance | Marketingkooperation | Marketing cooperation | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/02642069.2018.1427738 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011962032