Mohd Hizam Hanafiah; Mohd Faizal Abdul Ghani; Rosmah Mat Isa - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-16
' critical success factors, particularly in developing nations like Malaysia. Hence, this study aims to identify the critical … three critical success factors emerged from this study, the franchisor's capability, interconnection with franchisees, and …