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International journal of electronic commerce : IJEC
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
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The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
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