The path to click : are you on it?
Year of publication: |
2021
|
---|---|
Authors: | Shi, Savannah Wei ; Trusov, Michael |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 2, p. 344-365
|
Subject: | search engine marketing | eye tracking | visual attention | semantic analysis | scrolling behavio | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception |
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