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~subject:"Supplier relationship management"
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Supplier relationship management
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
7
Marketing
6
Customer value
5
Kundenwert
5
Betriebliche Wertschöpfung
4
Investitionsgütermarketing
4
Value creation
4
Beziehungsmarketing
3
Relationship marketing
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Sales promotion
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USA
3
United States
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Business start-up
2
Competitive strategy
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Industrial marketing
2
Innovation
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Marketing management
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Marketingmanagement
2
Sales-promotion
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Theorie
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Theory
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Wettbewerbsstrategie
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B-to-B
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Beschaffung
1
Betriebliche
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Betriebsvermögen
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Brand management
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Consumer behaviour
1
Corporate assets
1
Corporate banking
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Decision
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Energie
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Anderson, James C.
7
Narus, James A.
4
Kumar, Nirmalya
2
Wouters, Marc
2
Barclay, Donald W.
1
Deutscher, Terry H.
1
Honeycutt, Earl D.
1
Håkansson, Håkan
1
Johanson, Jan
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Kirchberger, Markus
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Vandenbosch, Mark H.
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Wynstra, Finn
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Journal of business-to-business marketing
2
Business strategy review
1
Rethinking marketing : developing a new understanding of markets
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering
Wynstra, Finn
;
Anderson, James C.
;
Narus, James A.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010219672
Saved in:
3
Dyadic business relationships within a business network context
Anderson, James C.
;
Håkansson, Håkan
;
Johanson, Jan
-
2008
Persistent link: https://www.econbiz.de/10003611751
Saved in:
4
Certified value sellers
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Business strategy review
19
(
2008
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10003687554
Saved in:
5
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10003451805
Saved in:
6
A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
Saved in:
7
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
Saved in:
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