Certified value sellers
Year of publication: |
2008
|
---|---|
Authors: | Anderson, James C. ; Kumar, Nirmalya ; Narus, James A. |
Published in: |
Business strategy review. - London : London Business School, ISSN 0955-6419, ZDB-ID 1085702-3. - Vol. 19.2008, 1, p. 48-53
|
Subject: | Lieferantenmanagement | Supplier relationship management | Verkaufsförderung | Sales promotion | Kundenwert | Customer value |
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