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~subject:"Supplier relationship management"
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Supplier relationship management
Beziehungsmarketing
8
Relationship marketing
8
Lieferantenmanagement
6
Consumer behaviour
5
Internet
5
Konsumentenverhalten
5
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Justice theory
3
Marketing
3
Organisatorischer Wandel
3
Organizational change
3
Selling
3
Social change
3
Sozialer Wandel
3
USA
3
United States
3
Verkauf
3
Attribution theory
2
B2B customer reacquisition
2
Beziehungsmanagement
2
Bricolage
2
Creativity
2
E-commerce
2
Electronic Commerce
2
Kreativität
2
Lieferkette
2
Lost customers
2
Marketing management
2
Marketingmanagement
2
Procurement
2
Sales process
2
Salespeople
2
Salesperson creativity
2
Supply chain
2
Verkaufspersonal
2
Win back
2
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Arbeitspapier
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English
4
German
2
Author
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Leach, Mark
4
Liu, Annie H.
3
Bauer, Hans H.
2
Grether, Mark
2
Leach, Mark P.
2
Bui, M̃y
1
Chugh, Richa
1
Liu, Annie
1
Pullins, Ellen
1
Wang, Sijun
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business-to-business marketing
1
Journal of personal selling & sales management : JPSSM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
6
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1
Advocates and adversaries : examining the role of supplier advocacy on customer reacquisition
Leach, Mark P.
;
Liu, Annie H.
;
Pullins, Ellen
;
Wang, Sijun
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
4
,
pp. 316-329
Persistent link: https://www.econbiz.de/10012695211
Saved in:
2
A sales process framework to regain B2B customers
Liu, Annie
;
Leach, Mark
;
Chugh, Richa
- In:
The journal of business & industrial marketing
30
(
2015
)
8
,
pp. 906-914
Persistent link: https://www.econbiz.de/10011496790
Saved in:
3
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
4
Considering technological impacts when selecting food suppliers : comparing retailers' buying behavior in the United States and Europe
Liu, Annie H.
;
Bui, M̃y
;
Leach, Mark
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009760634
Saved in:
5
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
Saved in:
6
Relationship Marketing im Internet
Bauer, Hans H.
;
Grether, Mark
;
Leach, Mark
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10001427988
Saved in:
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