Relationship Marketing im Internet
von Hans Bauer, Mark Grether und Mark Leach
| Year of publication: |
1999
|
|---|---|
| Authors: | Bauer, Hans H. ; Grether, Mark ; Leach, Mark |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 45.1999, 3, p. 284-302
|
| Subject: | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Internet | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | In: Jahrbuch der Absatz- und Verbrauchsforschung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001427988